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Old 01-22-10, 01:32 PM
Tres Tres is offline
Join Date: Oct 2007
Location: Little Rock, AR
Posts: 277
Default E-commerce on APA Web site

Not long after it rolled out its new, completely revamped Web site in Summer, 2008, APA began working on stage two of the online overhaul: the addition of e-commerce functions, so that visitors could purchase advertisements, products and services online with the click of a few buttons and some key strokes. The goal of the second stage was to reach more potential clients and to generate more revenue for the association.

I began setting up preliminary accounts and services in late 2008, including establishing a secure socket layer (SSL), an online merchant services account through Retriever and a secure electronic payment account with Authorize.Net.

In the meantime, various members of the staff worked on user-friendly forms that would be used to make purchases online. Those were completed and “went live” last week, though, as always, some kinks had to be ironed out.

The site is now fully functional, and third parties can now purchase general advertising through APS or buy into the Advertising Networks (ARDAN, ARSCAN), place ads through the Daily Connection or purchase Market Radius Line Ads (MRLA). APA products and services are also available for sale online at the "APA Store," including Press Cards, safety vests, the Electronic Broadcasting (Mailing) Service, Community Diaries—the “APA History Book” and the Arkansas Media Directory--the 2010 Edition should be available in early February. Those in the job market can also use the Web site to buy employment ads in the APA publication, Jobs Bulletin.
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